Fri frakt för alla beställningar inom Sverige. Handla tryggt medFree shipping within Sweden.
BUSINESS IDEA
We supply lubricating oils with the best quality and level of service, and at the same time we offer the car owners who use Midland's oils, added value in order to strengthen their loyalty to the workshop.
GOAL
Our goal is to create higher profits, by providing better solutions and unique added value and providing personal service with a focus on our customers' needs.
VISION
We want to be a strong and independent partner to workshops and resellers, the most attractive supplier with the most profitable growth ideas.
1880
Jakob Brack entered the oil industry by selling machine oils to industrial companies in Switzerland. He started his own company under a simple, personal and business-descriptive name, Oel-Brack AG
1910
A major step for the company was taken in 1910 when Alfred Brack started his own production of various oils.
1994
Oel-Brack's production of the Quaker States range for the European market was expanded.
1955
In the mid-1950s, a new and modern factory was inaugurated in Hunzenschwil outside Zurich, where the Prestol oil brand was manufactured.
2002
Midland is born and becomes a completely independent European oil brand. 125 years of experience, with one of Europe's leading product ranges, could thus be secured.
2004
Midland AB gets founded by Oel-Brack AG, Bo Andersson and Jonas Udd.
2005-2010
Subaru, Kia, Suzuki and Isuzu became partners with Midland during the period.
2014
Midland Sweden celebrated its 10th anniversary with around 100 customers, Thomas Brack and stand-up comedian Jan Bylund at Nääs Hotell & Fabriker
2015
Midland Switzerland is building a new production facility with triple capacity.
Team Kågered starts national training initiative with Midland lubrication theory for 2500 vehicle high school students per year.
2016
Midland's added value for Motorhomes with 15 years of free roadside assistance in Europe is launched. The year before, engine warranty and road assistance for heavy motorcycles got introduced.
2017
The Midman brand is being developed for communication services. The journey for a new business area begins.
2019
Free road assistance for moped cars for 10 years was launched.
Assistancekåren and Midland developed the collaboration that began in 2004 with geopositioning of workshops and cars.
2022
Midland starts a new e-commers site for B2B and B2C.
1880
Jakob Brack entered the oil industry by selling machine oils to industrial companies in Switzerland. He started his own company under a simple, personal and business descriptive name, Oel-Brack AG
1910
A major step for the company was taken in 1910 when Alfred Brack started his own production of various oils.
1994
Oel-Brack's production of the Quaker States range for the European market was expanded.
1955
In the mid-1950s, a new and modern factory was inaugurated in Hunzenschwil outside Zurich, where the Prestol oil brand was manufactured.
2002
Midland is born and becomes a completely independent European oil brand. 125 years of experience, with one of Europe's leading product ranges, could thus be secured.
2004
Midland AB start up with its founders: Oel-Brack AG, Bo Andersson and Jonas Udd.
2005-2010
Subaru, Kia, Suzuki and Isuzu became partners with Midland during the period.
2014
Midland Sverige firade 10-årsjubileum med ett 100-tal kunder, Thomas Brack och stå-upp-komikern Jan Bylund på Nääs Hotell & Fabriker
2015
Midland Switzerland is building a new production facility with triple capacity.
Team Kågered starts national training initiative with Midland lubrication theory for 2500 vehicle high school students per year.
2016
Motorhome added value with 15 years of free road assistance in Europe is launched. The year before, Motorcycle added value was launched with an engine warranty and assistance for heavy motorcycles.
2017
The Midman brand is being developed for communication services. The journey for a new business area begins.
2019
Moped car added value with 10 years of free road assistance was launched.
The Assistancekåren and Midland are developing the collaboration that began in 2004 with geopositioning of workshops and cars.
2022
Midland starts a new e-commers site for B2B and B2C.
Midland's commitment extends beyond oil
Being able to help and be part of the local commitment is important to us. Through our sponsorship, we hope to create value for motorsport and good relations with the local association life.
SPONSORS AND PARTNERS
Motorsport
We are very proud to be sponsors and partners to several different teams and drivers in motorsport. Drag racing, rallycross, boat racing and enduro are some of the sports that our drivers do. To stay updated on their news go in and follow the teams on facebook.
We also sponsor children and youth activities in the region around Tollered where we have our office. There are three very active clubs that have a burning commitment to children and youth. We therefore think it's extra fun to be able to give something back locally without any special consideration in business. The non-profit associations that Midland sponsors are:
Nääs Ridförening
Tollereds IF
Tollereds Scoutkår
MIDMAN
Take control over your market
Midman is our business area for smart and efficient IT services. They are all based on the idea of increasing loyalty from service customers and vehicle buyers to the service workshop. Both loyalty to the vehicle's service intervals and staying as a customer with you as a service workshop.
